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TAM Sports data shows film stars dominate IPL advertising with 61 per cent share over athletes
Uday Shankar wants to turn every match moment into a transaction — and upend how media companies make money
'Fast Now. Fayda Now.' push spans IPL, digital and outdoor media.
Former managing partner steps up as agency bets on scale and transformation
Agency to drive social strategy and IPL-linked campaigns for lubricant brand
