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Seasoned marketing leader exits JioStar to steer creative strategy at tech giant amid India’s evolving media landscape.
Multi-language ads spotlight real-life ChatGPT use, tapping into cricket buzz
The streaming giant goes short with vertical micro-dramas timed to ride the IPL's massive reach
Fewer categories and advertisers as tech and FMCG brands reshape IPL ad mix
From Wankhede thrillers to Super Over drama, Kohli and Rohit reignite rivalry ahead
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