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MUMBAI: The Indian Premier League, the commercial behemoth that has redefined cricket economics, is experiencing something unprecedented: contraction. After years of relentless upward momentum, the IPL’s...
Sanjog Gupta, the man steering live experiences and the sports juggernaut at JioStar, finds himself squarely in the spotlight. Fresh off helming the eighteenth edition of...
MUMBAI: The news could not have come at a worse time for JioStar. Just as the Indian Premier League 2025 – the IPL – world’s richest...
MUMBAI: In a season packed with sixes and sponsorships, one fashion-forward brand has knocked it out of the park with a handbag. Zouk, the proudly Indian...
MUMBAI: The Indian Premier League’s 2025 season has kicked off with a veritable feast for advertisers, showing remarkably robust growth in the tournament’s commercial appeal. The...
