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WPP Media report shows media, IPL and brands powering growth story
From AI-driven storytelling to real-time graphics and cloud production, broadcasters gear up to turn 700 million viewers into active participants
Streaming giant plans free, ad-supported bite-sized stories during IPL to engage mobile-first audiences
Gulf tensions rattle marketers as oil spikes, airspace shuts and brands pause
Former Rajasthan Royals and Disney Star communications leader to steer JioStar’s brand narrative and media relations
