A new report finds the 2028-32 media rights cycle will flatline at $5.4bn, franchise losses are mounting and the merger that created JioHotstar has killed the...
WPP Media report shows media, IPL and brands powering growth story
From AI-driven storytelling to real-time graphics and cloud production, broadcasters gear up to turn 700 million viewers into active participants
Streaming giant plans free, ad-supported bite-sized stories during IPL to engage mobile-first audiences
Gulf tensions rattle marketers as oil spikes, airspace shuts and brands pause
