New solution combines ad tracking and audience data as CTV viewing surges in India
TAM Sports data shows film stars dominate IPL advertising with 61 per cent share over athletes
Uday Shankar wants to turn every match moment into a transaction — and upend how media companies make money
'Fast Now. Fayda Now.' push spans IPL, digital and outdoor media.
Former managing partner steps up as agency bets on scale and transformation
