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Mumbai: In 2021, the total Free Ad-Supported Streaming TV (FAST) viewership hours grew by 103 per cent, while the average session duration increased by eight per...
Mumbai: Nielsen will expand coverage offered by Nielsen Media Impact (NMI), a national media planning and optimisation solution, to include streaming data from connected television sets (CTV)....
Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2022, according to the latest Industry Pulse Report...
Mumbai: The growth of Connected TV adoption in India fuelled by affordable internet and smart TVs and availability of a range of streaming devices has opened...
Mumbai: Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV measurement Company late last month announced an...
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