82 per cent of Indian viewers engage with TV ads, the highest ad engagement rate globally.
Our goal is to move away from a "one-size-fits-all" model.
CTV has emerged as a force to reckon with for both consumers and advertisers.
The CTV total videos figure stood at 45.1 million video streams.
78 per cent of respondents had a smart TV out of which 93 per cent used the internet.
