Multi-screen strategies deliver higher recall, engagement, conversions and media efficiency, while independent verification emerges as a key safeguard against digital fraud
Report draws on 1,000 campaigns to connect audience strategy with media quality
The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
TV9 becomes India’s first network to deploy Amagi’s POIS-based ad solution
Magnite study finds 74 per cent use ad-supported platforms as CTV and cross-screen viewing grow
