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New ‘Unique Reach’ system estimates audiences beyond single devices.
Google tops both platforms as IPL ad volumes rise 2 per cent across 48 matches
Ecom tops CTV with 11 per cent share, mouth fresheners lead TV at 14 per cent
12M plus impressions, CTV 95.28 per cent completion, display CTR beats benchmarks
Ecom leads CTV with 39 per cent, 30 plus shared categories, distinct advertiser mix.
