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Innocean India drives 253 million reach and over 856 million engagements for the brand.
Expanded roles and new reporting lines aim to sharpen focus on growth across digital, social, CTV and linear TV.
MUMBAI: If cricket were a binge-worthy series, this one just dropped its most explosive pilot yet. The opening weekend of the 2026 edition of the Indian Premier...
New cross-platform framework tracks brand visibility across broadcast and streaming feeds
After predictions of decline in the early 2020s, India’s broadcast industry is proving its enduring strength and adaptability
