CTV and OTT lead ad trust at 38 per cent as 89 per cent plan to spend more
The partnership brings Bullet’s 1–2 minute episodic micro-dramas across seven Indian languages to Swift TV’s free, ad-supported streaming ecosystem, with viewers able to access the content...
CTV-first framework will add high-attention ad placements without interrupting content
JioStar, Zee, Magnite, Trade Desk and CloudTV explore standards and measurement
Multi-screen strategies deliver higher recall, engagement, conversions and media efficiency, while independent verification emerges as a key safeguard against digital fraud
