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Ecom tops CTV with 11 per cent share, mouth fresheners lead TV at 14 per cent
12M plus impressions, CTV 95.28 per cent completion, display CTR beats benchmarks
Ecom leads CTV with 39 per cent, 30 plus shared categories, distinct advertiser mix.
E-commerce leads CTV with 35 per cent share; Google tops linear TV
Connected TV strategy embeds brand in match moments and milestones.
