This move advances India TV's goal to reach a larger audience through the growing CTV market.
Nikhil highlighted how CTV is levelling the playing field for advertisers from smaller towns.
Trade Desk and PubMatic see 16.0 per cent YoY revenue growth in developed markets.
The study shows high engagement and purchase intent for JioCinema ads on CTV and mobile
The discussion tackled engaging people with transformative ideas and importance of joy in life
