E-commerce leads CTV with 35 per cent share; Google tops linear TV
Connected TV strategy embeds brand in match moments and milestones.
Innocean India drives 253 million reach and over 856 million engagements for the brand.
Expanded roles and new reporting lines aim to sharpen focus on growth across digital, social, CTV and linear TV.
MUMBAI: If cricket were a binge-worthy series, this one just dropped its most explosive pilot yet. The opening weekend of the 2026 edition of the Indian Premier...
