Kantar's Media Compass finds streaming pulling ahead of linear TV among the young, the urban and the upwardly mobile
Weather, cricket scores and pollution levels will now shape what viewers see mid-stream
Streaming captures 77 per cent of viewing as ad-supported TV becomes mainstream
Partnerships across Disney, Netflix and JioStar build AI powered cross screen ecosystem
TAM Sports report finds Connected TV favours athletes and digital brands, while Linear TV remains dominated by Bollywood celebrities
