From 20-plus sponsors and a first-time Google Gemini association to why family viewing still makes KBC a non-negotiable buy, Sony's ad sales chief breaks down the...
Ad Intel AI combines verified media data with AI to help brands track rivals faster
VDO.AI study finds format and relevance trump AI in the battle for eyeballs
Kantar's Media Compass finds streaming pulling ahead of linear TV among the young, the urban and the upwardly mobile
Weather, cricket scores and pollution levels will now shape what viewers see mid-stream
