Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director-...
Mumbai: Nielsen has announced that it will take the lead on an ‘Impressions-First Initiative’ to support an industry-wide move to impressions-based buying and selling in local...
Mumbai: Global tech company The Trade Desk on Wednesday announced its collaboration with Samsung Ads, a platform for advanced TV advertising solutions that can further help Indian marketers...
NEW YORK: Broadcast titling firm Chyron has elevated Jason Toliopoulos to senior vice president of operations and customer success. Toliopoulos brings extensive creative, technical, and project...
MUMBAI: It’s social TV on a whole new level. CTV announced today it has acquired the exclusive Canadian broadcast rights to the much buzzed-about and sought-after...