FAST grows 99 per cent YoY—because who needs slow TV? Viewers stream billion hours, ad spend hits $
The industry will surpass $1 trillion in total revenue in 2024; grow 7.7% in 2025 to $1.1 trillion
It allows advertisers to target viewers by aligning ad placements with themes and emotions
This move advances India TV's goal to reach a larger audience through the growing CTV market.
Nikhil highlighted how CTV is levelling the playing field for advertisers from smaller towns.
