TV9 becomes India’s first network to deploy Amagi’s POIS-based ad solution
Magnite study finds 74 per cent use ad-supported platforms as CTV and cross-screen viewing grow
MiQ study finds 45 per cent to spend more while 43 per cent discover brands through AI
TAM Sports finds CTV attracted 31 advertisers and 44 brands, outpacing Linear TV despite ad recovery during the tournament
The addressable TV pioneer takes charge of supply across India's digital advertising business, a decade into building the country's programmatic and CTV infrastructure
