Connect with us
MUMBAI: It is no secret that family is one of the strongest factors driving consumer decision making in India. The modern Indian household is no longer...
NOIDA: NDTV has appointed Sanjeev Choudhary as head of CTV growth and revenue, marking a strategic push into the fast-evolving connected television space. Announcing the move,...
MUMBAI: India’s advertising and marketing industry is heading towards another watershed moment, with total ad expenditure projected to cross ₹1.15 trillion in 2026, underscoring the country’s...
MUMBAI: India’s media and entertainment industry has emerged from disruption into a phase of reinvention in 2025, as storytelling adapts across screens and technology redraws how...
NEW YORK: Connected television was supposed to be the performance marketer’s dream: precision targeting on the biggest screen in the house. A decade in, it’s not...
