ITV News
Hyundai delivers massive campaign for ICC Men’s T20 World Cup 2026
Innocean India drives 253 million reach and over 856 million engagements for the brand.
MUMBAI: Hyundai has played a perfect innings during the ICC Men’s T20 World Cup 2026 scoring big both on and off the field. Innocean India, Hyundai Motor Company’s master agency for its global ICC partnership, executed a high-impact integrated campaign that reached 253 million unique users across social media platforms and generated over 856 million engagements.
Anchored in the powerful platform ‘Deewane India ka Deewana Humsafar’, the campaign celebrated the passionate connection between cricket fans, the tournament, and Hyundai under the theme of ‘Deewanapan’. It successfully translated the global partnership into a deeply local and immersive experience through broadcast, stadium presence, on-ground activations, and digital engagement.
Hyundai maintained a dominant on-ground presence with integrations during coin tosses, team dugouts, team buses, and in-stadium car displays. High-frequency visibility was achieved through stumps, pitch mats, LED perimeter boards, replay screens, and sight screens.
Beyond visibility, the campaign created real access and participation. Key experiences included Trophy Walkouts, mid-innings pitch inspections, “Beyond the Boundary” hospitality, and an exclusive net session with ICC legend Robin Uthappa. The nationwide Hyundai Trophy Connect initiative took the trophy across cities for fan engagements, while a performance-driven test drive programme generated over 16,500 test drives and 61,000 enquiries. The “Sabse Bada Deewana” contest gave lucky fans once-in-a-lifetime access to the final.
The campaign delivered strong measurable impact: 132 million TV reach, 800 million CTV impressions, and 845 million+ digital views.
Hyundai Motor India Ltd., head of marketing Virat Khullar said, “Cricket has unmatched emotional resonance in India. We focused on going beyond visibility to create meaningful moments of participation and access for fans.”
Innocean India, Jaeho Yoo, CEO & MD of added: “By integrating presence, participation, and real-time engagement, we created a cohesive narrative that became part of how fans experienced the tournament.”
Executed through Innocean India’s Unified Marketing OS, the campaign seamlessly blended strategy, creative, digital, content, and on-ground experiences into one powerful ecosystem.
When cricket fever sweeps the nation, Hyundai didn’t just sponsor the World Cup, it became a passionate Deewana alongside millions of fans, delivering both scale and memorable brand moments. A masterclass in turning a global partnership into a truly Indian celebration.
ITV News
Sonata Software CEO Samir Dhir to exit, Rajsekhar Datta Roy named successor
Samir Dhir steps down after tenure, to stay on as advisor till December 2026
BENGALURU: Sonata Software Limited has announced a leadership transition, appointing Rajsekhar Datta Roy as chief executive officer, effective May 9, 2026, for a three-year term. He will lead the company’s international business as it sharpens its focus on AI-led transformation.
Roy, a long-time company veteran, brings over three decades of experience in scaling technology practices and managing global delivery operations for enterprise clients. He has played a central role in building Sonata’s Microsoft and Dynamics practices into key growth engines, while also driving strategy and large-scale digital transformation programmes.
Over the past year, Roy has been closely involved in steering Sonata’s shift towards becoming an AI-first organisation. He has led initiatives around the company’s responsible-first AI framework and contributed to the development of its Harmoni.AI platform, alongside efforts to improve operational margins through tech-driven efficiencies.
Prior to this elevation, Roy served as chief delivery officer, overseeing global delivery and operations, and was a key member of the executive leadership team shaping the company’s transformation roadmap.
The transition follows the exit of Samir Dhir, who will step down as managing director and CEO at the close of business on May 8, 2026. He has also resigned as executive director but will continue as an advisor to the board until December 31, 2026, ensuring continuity during the transition.
The board acknowledged Dhir’s tenure, noting that under his leadership, Sonata strengthened its position as a strategic partner for clients and advanced into its next phase of growth.
Sonata Software Limited executive vice chairman Srikar Reddy said, “Raj’s promotion to CEO underscores our confidence in his leadership and strong technology vision. His deep understanding of Sonata Software will help us continue building an innovative and trusted organisation.”
Sonata Software Limited chief executive officer Rajsekhar Datta Roy added, “I am honoured to step into this role and lead the company’s international business. Our focus will remain on strengthening core capabilities and accelerating AI-led modernisation journeys for our clients.”
With this leadership change, Sonata Software is signalling continuity with a forward-looking tilt, betting on internal leadership and AI capabilities to power its next phase of global growth.
