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All posts tagged "CTV"

MAM5 years ago

Ad fraud a huge challenge for Indian marketers in 2022, reveals Integral Ad Science study

The report surveyed as many as 151 Indian digital advertising professionals across India.
Executive Dossier5 years ago

Advertisers are closing the gap between TV and mobile advertising: mediasmart’s Nikhil Kumar

Kumar on CTV opportunities for brands and evolving digital advertising trends
News Headline5 years ago

Audiences have replaced slots as the new language of transaction: Kantar’s Puneet Avasthi

Avasthi talks about addressing the challenges around OTT measurement in India
News Headline5 years ago

OACT2021: Plugging the gap of measurability

The two-day OTT-CTV advertising summit was held on 7 and 8 October
News Headline5 years ago

OACT2021: The evolution of Connected TV in India

While the addressable market for CTV advertising is low, the impact is high.

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