JAIPUR: “What’s the similarity between Jack Trout and the Kama Sutra: Positioning.” That was how quiz master par excellence Derek O’Brien introduced the marketing legend, who...
CHICAGO: In a bid to expand beyond fast food, McDonald’s Corp. said on 13 November that it will license its brand around the world in a...
MUMBAI: One way for any broadcaster to connect with its target audience more effectively is to reach out to them in ways that go beyond the...
MUMBAI: The BBC Hindi Service has announced the launch of a high impact two-week series on the issue of HIV/Aids starting this Sunday (16 November). ...