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Budget 2026

Indian brands are turning to micro-dramas as TV ads lose ground

Zomato, Ajio and Myntra are ditching the 30-second spot for soap-opera-style micro-dramas, and the numbers say they are onto something

iWorld5 days ago

Centre rolls out new telecom authorisation regime under 2026 rules

Latest

MAM5 days ago

They built you. Then they vanished. Except the ones that didn’t

Chiclets, Gold Spot, Forhans, Promise, the Padmini, the Ambassador, BPL, Binaca and what actually happened to each of them.

Brands2 weeks ago

Pizza Hut India turns 30, gives away gifts worth Rs 30 crore

Ad Campaigns2 weeks ago

Jos Alukkas launches Ballé collection with Samyuktha campaign

GECs2 weeks ago

India’s Best Dancer Season 5 attracts top brands as viewership grows

Amazon names Puneet Gupta to lead AI powered devices business in India

Brands7 hours ago

AbhiBus renews Mahesh Babu as brand ambassador for 10th consecutive year

MAM6 hours ago

Zomato enters enterprise expenses with food reimbursements feature

Brands6 hours ago

Chinese Wok partners with Welcome to the Jungle for culture-led marketing campaign

Mam

Brands1 hour ago

Bandhan Bank’s chief financial officer quits after 16 months

Rajeev Mantri cites career growth as he steps down; bank yet to name successor

Brands2 hours ago

Live Nation Asia names Arushi Maheshwari communications director

Brands2 hours ago

iPhone 17 series may cost up to Rs 35,000 more in India: Report

MAM2 hours ago

How to Choose the Right Travel Credit Card for Your Trips

MAM3 hours ago

Why is the Honda SP 125 gaining attention among Honda bikes?

Brands4 hours ago

Noise Jr bets on Family Tech as next frontier in consumer technology

More Mam

iWorld

iWorld3 hours ago

Meta expands AI role in content moderation across Facebook and Instagram

Zuckerberg backs wider AI moderation as Meta reduces reliance on human reviewers

e-commerce3 hours ago

Gig worker unions oppose legal challenge to Karnataka welfare law

e-commerce4 hours ago

Agentic commerce users to surge to 1.3 billion by 2031, study predicts

iWorld9 hours ago

Envent launches Music Lab to discover and promote India’s emerging music talent

Gaming9 hours ago

Kunal Upreti qualifies for Esports Nations Cup 2026, secures India’s Trackmania berth

iWorld2 days ago

South OTT platforms roll out diverse slate led by Baahubali docu-series

More iWorld

Television

News Broadcasting5 hours ago

Moneycontrol Mutual Fund Summit returns with focus on innovation and impact

Industry leaders, SEBI and AMCs to discuss AI, investing and wealth creation on 30 June.

Sports6 hours ago

Zee 5 hosts football carnival in Kolkata ahead of FIFA World Cup 2026

News Broadcasting7 hours ago

News18 India launches Dhurandhar campaign with revamped prime-time line-up

Sports8 hours ago

IPL 19 ads split the screen as Linear TV backs film stars, CTV bets on sports icons

Reality9 hours ago

Zee TV announces Sa Re Ga Ma Pa audition dates, kicks off hunt for singing talent

GECs13 hours ago

COLORS’ ‘Juhi Mui’ shines a light on autism with a story of inclusion and hope

More Television

More News

Television3 weeks ago

Blind news channels, bargain football and a broadcast industry at war with itself

India's television sector is splitting in two: news networks begging for data while a savvy entertainment giant snaps up the World Cup on the cheap
MAM3 weeks ago

Virat Kohli tops India’s first celebrity brand value list at Rs 3,542 Crore

Shah Rukh Khan and Priyanka Chopra follow as study maps power of star equity
AD Agencies3 weeks ago

Havas acquires Archrival to strengthen Havas Play’s sports and culture push

Deal expands Havas Play’s capabilities across sports marketing, fandom and Gen Z engagement
iWorld3 weeks ago

How Assam is turning live music into a Rs 700 crore tourism opportunity

Post Malone concert generated Rs 43 crore as Assam builds a concert-led growth model