Envent launches Music Lab to discover and promote India’s emerging music talent

NEW DELHI: Envent has launched Envent Music Lab, a new initiative aimed at discovering, nurturing and promoting emerging singers, musicians, DJs, dancers and performers from across India.

The platform is designed to help creators showcase their talent through short-form videos, grow their social media presence and connect with wider audiences. According to the company, creators whose content generates strong engagement will receive promotional and professional support from the Envent team.

As part of the initiative, Envent will also launch a dedicated YouTube channel featuring performances by artists from the Music Lab community. The platform will additionally recognise outstanding creators through monthly rewards and recognition programmes.

Looking beyond digital content, Envent plans to organise concerts and digital events featuring standout performers from the Music Lab, providing artists with opportunities to perform before larger audiences and expand their reach.

Speaking about the initiative, Envent The House Brands chief operating officer Rohini Ahluwalia said, “India has a lot of talent that is yet to be discovered. Envent Music Lab is our effort to give artists a platform, visibility, and support. We want to create opportunities where passion meets the audience and talent gets the recognition it deserves.”

The company said the platform also allows creators to retain ownership of their work and intellectual property rights while encouraging them to continue producing original content.

With registrations now open, Envent Music Lab aims to become a launchpad for aspiring artists seeking greater visibility, audience engagement and opportunities to build sustainable careers in India’s growing creator economy.