Brands
Live Nation Asia names Arushi Maheshwari communications director
Former Netflix, Grab and BookMyShow executive to lead communications across Asia
MUMBAI: Every great show needs someone behind the curtain shaping the story. Live Nation Entertainment has appointed communications veteran Arushi Maheshwari as Director of Communications, Asia, where she will lead strategic communications for Live Nation and Ticketmaster across the region.
Based in Singapore, Maheshwari will oversee the communications strategy for the entertainment giant’s Asia business, focusing on corporate reputation, brand storytelling and stakeholder engagement as Live Nation continues expanding its regional footprint.
She joins Live Nation after serving in regional communications leadership roles at Grab, where she led product and corporate communications across Southeast Asia and the US. During her tenure, she partnered with the company’s leadership team to drive integrated narratives spanning technology, policy and brand reputation.
Before Grab, Maheshwari spent nearly four years at Netflix, leading communications for India, one of the streaming platform’s fastest-growing markets. She managed brand, policy and content communications, steering high-profile campaigns, executive engagements and issue management while working closely with global teams, regulators and creative talent.
Her career also includes nearly three years as Head of PR and Corporate Communication at BookMyShow, where she built the communications function from the ground up. She led campaigns around major entertainment events, including Disney’s Aladdin, Ed Sheeran’s Asia Tour, Cirque du Soleil and Justin Bieber, while supporting the company’s international expansion into Sri Lanka and Indonesia.
Earlier in her career, Maheshwari spent over three years with Aircel, leading corporate and brand communications for the telecom operator.
An alumna of the Indian Institute of Mass Communication (IIMC), New Delhi, where she earned a postgraduate diploma in Advertising and Public Relations, Maheshwari also holds a master’s degree in Mass Communication from Guru Jambheshwar University.
Her appointment brings extensive experience across entertainment, technology, digital platforms and consumer brands to Live Nation as the company strengthens its communications leadership across Asia.
