Sudeep Saha joins Snapdeal as head of social media

Sudeep Saha has landed at Snapdeal as head of social media, a hire that brings together an unusually eclectic résumé under one roof. Saha describes his own trade in refreshingly blunt terms: turning content into revenue, and his career backs the claim, spanning entertainment, the creator economy, e-commerce and technology across 14 years in the trenches.

His most recent stop was at Jupitice Justice Technologies, where as creative director and digital marketing head he built a full funnel digital marketing strategy across paid ads, SEO, email and content, growing the company’s YouTube channel to over 70,000 subscribers in just four months and pushing website discoverability high enough to land keywords on page one of search results with over a thousand monthly impressions. Before that, at Tips Industries, Saha ran branded content partnerships for original music IPs tied to Bacardi Legacy, Sterling Reserve, Bisleri and Cream Bell across Instagram, YouTube, radio and music streaming platforms, work that delivered multi-crore revenue growth for the label.

Saha’s e-commerce credentials run deep too. At Myntra, as deputy director for social commerce and marketing, he built the original content slate for Myntra Studio from scratch, scaling celebrity, in-house and user-generated content to drive growth for the platform’s live commerce and originals verticals, and took a UGC project from zero to one with proven results. Earlier still, at ByteDance, he headed content for Resso and TikTok India’s music vertical, building short-form video strategy with ROI validation and leading music promotion globally on TikTok.

His television and OTT pedigree is equally solid: stints at ZEE5 as creative producer helping launch ZEE5 Originals in India, at Zee Entertainment as executive producer on shows including Dance India Dance and Zee Rishtey Awards, and earlier turns at ScoopWhoop, Times Internet and Big Synergy Media working on Kaun Banega Crorepati. That range, television to OTT to social media to music to justice-tech, gives Saha a cross-industry fluency that few social media heads can match.

At Snapdeal, a brand built squarely on value consciousness rather than premium positioning, Saha’s brief will be to translate that storytelling instinct into a community that actually converts, precisely the discipline his entire career has been building towards.