Creator programmes influenced 40 million shoppers between January and September 2026, with purchases rising 107 per cent year on year
Partnership lets creators tag Snapdeal products across YouTube videos, Shorts and livestreams
Content-to-revenue specialist brings 14 years spanning TV, OTT, music and e-commerce to India's value-focused e-commerce brand
Digital to command 68.1 per cent share as commerce emerges fastest grower
He was head of marketing & social commerce business at the fashion portal.
