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ZEE Entertainment's short-form video platform is betting on seasoned marketing firepower to win India's nascent microdrama war
Former Zee Entertainment Middle East boss takes the crease as SSF eyes global expansion
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
Short-form push targets 300M users as content meets commerce in new format
Restructuring, stake buy and FCCB moves signal sharper content strategy
