After its Delhi debut in 2025, the brand expands its North India presence with four pack sizes
The launch follows Haryana entry as the brand targets flavoured vodka demand with regional pricing
The homegrown flavoured vodka enters three new markets after launching across Delhi, Haryana and Uttar Pradesh
The expansion will target the top 20 cities, with younger buyers and self-purchases driving jewellery demand
New whisky blends malt and Indian grain spirits at accessible price points
