Brands
Hansa Research Group elevates Pramod Pawar as national head of quantitative research
Leadership move strengthens Hansa Research’s push into analytics-led consumer intelligence and strategic consulting
MUMBAI: Hansa Research Group has elevated Pramod Pawar as national head of quantitative research, as the company sharpens its focus on analytics-driven consumer intelligence and large-scale strategic consulting across India.
In his expanded role, Pawar will lead the company’s quantitative research operations nationally, overseeing business growth, client partnerships and customised insight solutions across sectors including BFSI, FMCG, retail, healthcare, automotive, technology and telecom.
The appointment comes at a time when businesses are increasingly leaning on data-backed consumer insights to guide marketing, product and pricing decisions in a rapidly shifting marketplace. Hansa Research said Pawar will also spearhead advanced research frameworks covering brand tracking, segmentation studies, campaign evaluation, pricing analysis, product testing and consumer journey mapping.
With more than two decades of experience in market research and consumer analytics, Pawar has previously worked with Kantar, HDFC Life and Nielsen. Over the last four years at Hansa Research Group, he served as quantitative head for West and South India, where he helped expand regional operations and led complex multi-category research mandates.
Speaking on the elevation, Pramod Pawar said the company had built a strong legacy around strategic consumer intelligence and actionable insights.
He added that his focus would remain on strengthening the organisation’s quantitative research capabilities, deepening long-term client relationships and delivering meaningful insights that support informed business decisions.
Commenting on the appointment, Hansa Research Group CEO Praveen Nijhara said Pawar’s elevation marked an important step in expanding the company’s integrated insights and analytics capabilities.
“His extensive experience in market research, deep understanding of consumer and market dynamics, and ability to lead strategic client engagements have contributed significantly to our growth journey over the years,” Nijhara said.
Founded over four decades ago, Hansa Research Group has built a global presence in the consumer insights and analytics sector, with projects undertaken in more than 100 countries. The company was also the first Indian insights and consulting firm to acquire a US-based research company through its acquisition of GCR.
The company is part of the R K SWAMY | HANSA Group, which operates across marketing communications, research and business consulting services.
The latest leadership move signals Hansa Research’s intent to double down on consultative analytics at a time when brands are chasing sharper, faster and more actionable consumer understanding in an increasingly competitive market.
