New venture targets India and Middle East with creator, brand and IP partnerships
Collaboration aims to help brands manage large creator networks more efficiently
Akhil Nair argues that fragmented agency models are giving way to unified communications strategies
MUMBAI: YAAP is clearly living up to its name. The digital-first marketing company wrapped up FY26 with record revenues, sharply improved profitability and a milestone stock...
ASCI flags Behrouz Biryani, Parag Milk and ITC as disclosure violations expose the murky side of influencer marketing
