Partnership will help brands evaluate Snapchat creators beyond follower counts and reach
New integrations expand creator discovery, campaign management and ad measurement
Anand, who co-founded the influencer marketing firm in 2016, will pursue other interests
Creator-led festive campaigns may reach 7,200 brands as spending rises 29 per cent in 2026
Empanelled creators to earn Rs 10,000 per lakh views, capped at Rs 1 lakh
