Creator-led festive campaigns may reach 7,200 brands as spending rises 29 per cent in 2026
Empanelled creators to earn Rs 10,000 per lakh views, capped at Rs 1 lakh
As AI reshapes discovery, brands are being pushed to value credibility over follower counts
The Bloomingdale PR CEO on measuring communications through business outcomes, navigating brand backlash, managing creator compliance, preparing for crises and building resilient agency teams.
Denim brand combines 13 outdoor sites, CRM outreach and influencers for festive push
