Collegiate esports initiative offers Rs 10 lakh prize pool across eight cities
Nielsen says fan base grew 10.9 per cent in five years as Gen Z powers football boom.
Gen Z and millennials are dragging the sport past hockey and gridiron in the race for North American hearts, ahead of the FIFA World Cup 2026
Event for 6,000 plus creators faces criticism over giveaway distribution.
Authenticity, creators and trust now matter more than ads for young consumers.
