Gen Z shoppers lead the surge, while non-metro markets account for 82% of orders and fashion sellers nearly double
The expansion will target the top 20 cities, with younger buyers and self-purchases driving jewellery demand
Redseer sees 22 to 24 per cent growth as grocery, quick commerce and Gen Z surge
As young consumers seek sharper experiences, India’s F&B market is moving from menus to micro-categories
McCann India campaign turns Gen Z slang, memes and trends into a culture test
