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Gen Z and millennials are dragging the sport past hockey and gridiron in the race for North American hearts, ahead of the FIFA World Cup 2026
Event for 6,000 plus creators faces criticism over giveaway distribution.
Authenticity, creators and trust now matter more than ads for young consumers.
With 375 million consumers, Gen Z demands authenticity over advertising
E-Now fronted by Shreya Srivastava aims to fuse social media chatter with the living room
