As young consumers seek sharper experiences, India’s F&B market is moving from menus to micro-categories
McCann India campaign turns Gen Z slang, memes and trends into a culture test
Survey finds 70 per cent are building new connections, while many seek fewer, deeper relationships
The ‘third-wheeling’ series uses friendship, romance and makeup to engage Gen Z
91 per cent of India’s Next Gen pay more attention to brands that make them laugh
