Event for 6,000 plus creators faces criticism over giveaway distribution.
Authenticity, creators and trust now matter more than ads for young consumers.
With 375 million consumers, Gen Z demands authenticity over advertising
E-Now fronted by Shreya Srivastava aims to fuse social media chatter with the living room
Nearly 90 per cent of users are aged 20-24 as startup targets young investors.
