CTV-first framework will add high-attention ad placements without interrupting content
JioStar, Zee, Magnite, Trade Desk and CloudTV explore standards and measurement
Multi-screen strategies deliver higher recall, engagement, conversions and media efficiency, while independent verification emerges as a key safeguard against digital fraud
Report draws on 1,000 campaigns to connect audience strategy with media quality
The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
