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12M plus impressions, CTV 95.28 per cent completion, display CTR beats benchmarks
Ecom leads CTV with 39 per cent, 30 plus shared categories, distinct advertiser mix.
E-commerce leads CTV with 35 per cent share; Google tops linear TV
Connected TV strategy embeds brand in match moments and milestones.
Innocean India drives 253 million reach and over 856 million engagements for the brand.
