TRAI held an OHD on Review of Television Audience Measurement and Ratings
MUMBAI: India’s sole TV viewership measurement company and the world’s largest TV audience measurement service, BARC India, joined hands with the Indian Institute of Management Calcutta,...
It is industry’s first "Viewing Minutes" parameter introduced by BARC India
BARC board has formed a 2-member committee to review its outlier policy
Nakul Chopra and Praveen Tripathi are part of the committee
