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MUMBAI: Earlier this month Telecom Regulatory Authority of India(TRAI) came out with a public consultation on various facets of TV audience measurement and how the existing...
MUMBAI: In a bid to seek Next Gen technology solutions to better meet the needs of TV audience measurement in India, Broadcast Audience Research Council (BARC)...
MUMBAI: BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards. Apart from that, the company...
NEW DELHI: The Telecom Regulatory Authority of India (TRAI) on Monday directed all distributors of TV channels and broadcasters to restrain with immediate effect from placing...
MUMBAI: Television audience measurement in India continues to remain one of the key subjects that evoke reactions from stakeholders. Given that advertising expenditures are typically guided...
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