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MUMBAI: BARC India’s decision to split its reportage of pay and FTA viewership has received mixed reviews from the industry. While some believe that this will...
MUMBAI: News broadcasting network Network18 India has shot off a letter to the Information and Broadcasting Ministry (MIB) raising concerns over Broadcast Audience Research Council (BARC)...
MUMBAI: BARC India on Monday announced that it would start reporting viewership from free & pay platforms separately starting week 27 (29th June – 5th July),...
MUMBAI: In what can be considered as a key new development, Broadcast Audience Research Council India (BARC) will now report viewership from pay and free-to-air (FTA)...
MUMBAI: The BARC India board is set to meet today in what can be considered as one of its more significant gatherings. The latest board meeting...
