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MUMBAI: Television audience measurement in India continues to remain one of the key subjects that evoke reactions from stakeholders. Given that advertising expenditures are typically guided...
MUMBAI: After Star India took the initiative to boost a variety of sports in India, other broadcasters also picked up their shovels to dig deep. It...
MUMBAI: Well, it’s finally happening and at an opportune moment too. Ahead of announcement of dates for the general elections or India’s great dance of democracy,...
MUMBAI: In the Hindi news (U+R) genre, Zee News climbed two slots to the third position in week 44 of BARC ratings. Aaj Tak yet again...
MUMBAI: Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data...
