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MUMBAI: Top Telecom Regulatory Authority of India (TRAI) functionaries were in Mumbai on Wednesday for the second leg of the open house discussion (OHD) to review the...
MUMBAI: India’s sole TV viewership measurement company and the world’s largest TV audience measurement service, BARC India, joined hands with the Indian Institute of Management Calcutta,...
MUMBAI: India’s sole TV viewership measurement company and the world’s largest audience measurement service, BARC India, today announced the launch of its new product “PrimaVU” which...
MUMBAI: Questions and controversies around TDSAT’s ruling on landing pages and BARC India’s subsequent flip-flop over implementation of its data validation and outlier policy refuse to die...
MUMBAI: Broadcast Audience Research Council (BARC) India’s board has constituted a two-member committee to review the TV audience measurement firm’s data validation and outlier policy, Indiantelevision.com...
