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MUMBAI: Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting...
MUMBAI: India’s leading Hindi news channel Aaj Tak on Thursday added another feather to its cap in week 9 of 2019 as per the BARC data...
MUMBAI: After noticing that BARC India had stopped publishing TV viewership data on its website after the implementation of the new tariff order, the Telecom Regulatory...
MUMBAI: The latest episode in the ongoing tariff order implementation saga saw industry watchdog and regulator, the Telecom Regulatory Authority of India (TRAI), direct TV ratings...
MUMBAI: Presenting counter comments to the Telecom Regulatory Authority of India (TRAI) consultation paper on BARC TV viewership measurement, the Internet and Mobile Association of India (IAMAI)...
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