LONDON: A study conducted by Nielsen Media Research, UK, has some good news in store for the advertising business. The advertising in the UK has grown...
NEW YORK: Nielsen//NetRatings which claims to be the global standard for Internet audience measurement and analysis has launched AdRelevance 4.0. The product provides advertising and media...
In his late twenties, ASC Enterprises Ltd’s group president and CEO Punit Goenka is not one of those high-profile, page three-type executives. Surprising, because he heads...
MUMBAI: If the soaps don’t change, the audience will have to. That was the gist of a day-long workshop on media and gender equality held jointly...