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NetRatings launches Nielsen//NetRatings AdRelevance 4.0
NEW YORK: Nielsen//NetRatings which claims to be the global standard for Internet audience measurement and analysis has launched AdRelevance 4.0.
The product provides advertising and media buying and selling communities with powerful new tracking tools to help effectively measure and research online advertising campaigns. As the online ad market continues to rapidly evolve, Nielsen//NetRatings claims to be setting the pace by pioneering new measurement features such as cross-media spending analysis, keyword search measurement, additional rich media and ad format tracking, and precision probing for registered areas and sub-sites, to meet our clients’ changing needs.
Nielsen//NetRatings AdRelevance 4.0 now boasts improvements designed to equip customers with essential tools to accurately measure and analyse online advertising information. New tracking features include:
AdAcross – It provides ad expenditure measurement across 16 different forms of media. This add-on service was developed in conjunction with Nielsen Monitor-Plus.
AdLink — This supplies clients with real-time measurement of sponsored links by keyword across 23 top search engines, delivering the most comprehensive measurement of keyword sponsored listings in the industry.
Ad Format Measurement — Provides measurement for Leaderboard (728×90) ads, expanding AdRelevance’s coverage to include all 15 of IAB’s voluntary guideline formats and the entire universal ad package set. Additionally, AdRelevance 4.0 now adds Klip-Ad and EyeWonder rich media technologies to the service’s current rich media coverage that includes Unicast, Eyeblaster, Shoshkele, PointRoll, Bluestreak, Enliven and all generic Flash forms.
Registered Area and Sub-site Tracking — AdRelevance’s Cloudprober sampling methodology has been upgraded to more precisely probe ad impression and spending numbers found within registered areas, such as password-protected and premium service sections, as well providing more in-depth tracking of sub-sites.
Carat Interactive media services VP Pam Elefterio said, “Providing our clients with the most accurate and detailed research is paramount, and AdRelevance helps us achieve this goal For several years now we’ve relied on the service as the go-to source for critical research information on the interactive ad space.”
NetRatings president and CEO William Pulver said, “Nielsen//NetRatings is dedicated to serving the changing needs of our clients, as we constantly push the envelope in creating innovative products. With ground-breaking features such as cross-media expenditure analysis and keyword search measurement, AdRelevance 4.0 continues to set the standard in online advertising intelligence. The service upgrade is just another example of our commitment in delivering the best advertising research solutions to the industry, providing customers with quality information they can trust.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
