iWorld
Eros Now partners with Global Networks Infocom to expand its reach
Mumbai: Eros STX Global Corp-owned OTT entertainment platform Eros Now on Thursday announced that it has partnered with Global Networks Infocom Pvt Ltd (GNIPL), supplier of IT infra and network equipment along with value added services to internet service providers, telcos, and system integrators across India through its brand – Globenet.
Following this, Eros Now’s filmi library of over 12,000 digital titles as well as premium original episodic series, and music videos, will be available to GNIPL’s customer base across India. Globenet will bundle Eros Now’s yearly subscription packs along with their products and services and distribute them to its premium users nationally.
Commenting on the partnership, Eros Now SVP and business head tech zone Manpreet Bumrah said, “Over the past year, we have seen a radical change in consumer behavior. People are more inclined towards watching new content online as they spend more time at home. With our partnerships with service providers, we are looking at benefitting these consumers by offering a plethora of content and expanding our national reach.”
Globenet director Harshal Dalal shared, “India is currently an OTT driven market, and we are delighted to announce our partnership with Eros Now – one of the leading OTT players in India. Through this partnership, we aim to create a holistic digital ecosystem and offer unlimited entertainment with bundled services to our customers.”
According to a recent study by consultancy firm Ovum, India has one of the highest numbers of users with carrier-bundled paid media services. As a value-conscious country, Indians are drawn to service providers offering multiple streaming services, whether for mobile or broadband connections on smart TVs. Carrier-bundled media services provide users with options and encourage consumption, thus helping in maintaining a loyal consumer base
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
