MUMBAI: Popcorn and a movie? That’s yesterday’s script. Cinépolis has rolled out Foovies, a lifestyle-first concept that lets audiences savour freshly made meals while watching their...
MUMBAI: Clickonomics at work. Advertising is no longer just a sideshow to the economy; it is fast becoming one of its main acts. Global ad spend,...
MUMBAI: India’s game publishers and developers have found a single banner. A new industry body, the Indian Game Publishers and Developers Association (IGPDA), has been launched...
MUMBAI: When it comes to making a first impression, Triooh went straight for the skyline. The new-age out-of-home (OOH) advertising agency has burst onto the scene...