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Kaushalya Logistics names Rajendra Shekhawat as new CEO
MUMBAI: Kaushalya Logistics has cemented a new chapter in its leadership story, appointing industry veteran Rajendra Singh Shekhawat as chief executive officer. The move signals a fresh push for sharper execution and a stronger grip on India’s fast-evolving cement logistics landscape.
Shekhawat arrives with more than 24 years of experience across some of the country’s biggest cement and logistics enterprises. His previous stints include senior roles at Wonder Cement as assistant vice president for logistics and packing, and at J.K. Cement as vice president and head of logistics. Over the years, he has overseen large supply chain operations, fine-tuned distribution systems, and set up high-performance logistics teams across multiple markets.
At Kaushalya Logistics, he will lead the company’s strategic and operational agenda as it expands its clearing and forwarding network and deepens partnerships with major cement brands. His mandate includes improving distribution efficiency, boosting transparency, and building a tech-enabled, future-ready supply chain.
Managing Director Uddhav Poddar said the appointment comes at the right time for the growing company. He noted that Shekhawat’s hands-on understanding of cement supply chains and his ability to turn experience into practical improvements will add welcome strength to operations. Poddar added that his grounded approach and clear grasp of customer expectations will help bring sharper direction to the company’s next phase.
Sharing his thoughts on the new role, Shekhawat said he is excited to work with a strong team and sees significant potential in KLL’s expanding network. His focus will be on streamlining processes, strengthening on-ground execution, and ensuring consistent, transparent service for partner brands. He stressed his commitment to building systems that support long-term growth and deliver dependable value across the logistics ecosystem.
Kaushalya Logistics, originally a construction company, transitioned to cement logistics in 2010 and now operates 116 locations across India, serving leading cement brands such as Dalmia Cement Bharat, ACC and Ambuja Cement of the Adani Cement group, and JK Cement. The company also provides full truck load services as part of its integrated logistics solutions.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
