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Kaacon Sethi retires as CMO of Dainik Bhaskar Group after 12 years

Led brand, content and revenue innovation across media, sports and entertainment.

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MUMBAI: After nearly a dozen years of shaping narratives and building brands, Kaacon Sethi is signing off from the marketing playbook at least for now. The long-time chief marketing officer at Dainik Bhaskar Group has stepped down, bringing to a close a 12-year stint that saw her steer the organisation through evolving media and revenue landscapes.

During her tenure, Sethi worked at the intersection of advertising, content and commerce collaborating closely with advertisers to craft client solutions and develop content-led offerings that went beyond traditional formats. Her role increasingly focused on aligning editorial strengths with brand objectives, unlocking new revenue streams in a media ecosystem undergoing rapid transformation.

Her journey at Bhaskar, she noted, was among the most defining phases of her career, one that allowed her to build, experiment and contribute across marketing, branded content and business strategy. From strengthening market presence to driving newer initiatives such as “Urban Bharat”, her work reflected a broader shift in how media organisations approach audience engagement and monetisation.

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Sethi also highlighted the collaborative environment within the organisation, describing it as a space where ideas were tested, debated and pursued with conviction, an approach that helped shape several of the group’s marketing and content innovations over the years.

With experience spanning media, entertainment and sports marketing, her exit marks the end of a significant chapter not just for her but also for the organisation’s evolving marketing strategy.

For now, Sethi plans to take a short break before moving on to the next phase of her career. If the past 12 years are any indication, the pause may be brief but the impact is likely to linger longer.

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Sports

After Virat Kohli’s exit, One8 Commune Bengaluru shuts down

Outlet near Chinnaswamy closes amid rent row, compliance issues mount

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BENGALURU: The One8 Commune outlet near M. Chinnaswamy Stadium has shut down following a court order, bringing a turbulent chapter for the high-profile dining destination to a close.

The immediate trigger was a legal dispute over unpaid dues. The outlet, operated by Trio Hills Hospitality, had reportedly defaulted on rent payments for nearly six months. Including maintenance charges and revenue share commitments, the outstanding amount is said to have crossed Rs 2 crore. A Bengaluru civil court subsequently directed the closure of the premises until all financial obligations are cleared.

The shutdown comes months after Virat Kohli, whose brand name lent the outlet its identity, had already distanced himself from the Bengaluru franchise. According to reports, concerns around repeated compliance-related issues prompted his team to withdraw the association. The removal of the One8 branding is believed to have impacted footfall, further straining the business.

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The outlet had also faced regulatory scrutiny over the years. In 2024, authorities booked the establishment for operating beyond the 1:00 am curfew. The Bruhat Bengaluru Mahanagara Palike had issued notices over missing fire safety clearances, while an FIR was filed for violating tobacco regulations by not providing a designated smoking zone under applicable laws.

In response to the closure, the brand maintained that the issue stemmed from building-level compliance responsibilities linked to the property owner rather than operational lapses on its part. It also denied that financial default was the primary reason, reiterating that customer safety remained a priority.

For now, the shutters remain down. While a reopening is theoretically possible if disputes are resolved, the absence of Kohli’s brand association makes a return under the One8 banner increasingly unlikely.

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