iWorld
Tata Play Binge celebrates King Khan’s birthday in grand style
Mumbai: He’s the ‘Badshah of Bollywood,’ the undisputed ‘King of Romance’, and a name that needs no introduction. Shah Rukh Khan, the living legend of Indian cinema, has enthralled us with his magnetic charm, incredible talent, and charismatic persona for decades. As we approach the grand occasion of his birthday on the 2nd of November, there couldn’t be a more fitting time to celebrate his cinematic brilliance. On this special day, Tata Play Binge proudly presents a curated list of his best movies – that’s right, the best of SRK classics that you won’t want to miss.
Dear Zindagi – Netflix
Dear Zindagi is a gem that stands out as one of Shah Rukh Khan’s latest finest performances. Directed by Gauri Shinde, this heartwarming and insightful film sheds light on the importance of mental health and explores complexities of life and relationships through the journey of Kaira, played by the talented Alia Bhatt, who seeks guidance from a charming life coach, Dr. Jehangir Khan, portrayed by Shah Rukh Khan. The film’s beautifully nuanced storytelling and ‘woke’ narrative, relatable characters, and SRK and Alia Bhatt’s on-screen camaraderie make it a must-watch for all ages.
Pathaan – Amazon Prime Video
Latest Bollywood blockbuster to make ₹1CR+ at the box office globally, becoming SRK’s ultimate come-back post pandemic. The film is an exhilarating addition to the YRF Spy Universe, featuring the charismatic Shah Rukh Khan in the lead role as an Indian secret agent brought out of retirement to combat an international terror organization. The film combines thrilling action sequences with witty dialogue, showcasing the actor at his best, exuding charm and humor. Director Siddharth Anand orchestrates a high-octane spy thriller that’s well worth watching for fans of the genre and SRK enthusiasts alike.
Pardes – ZEE5
Pardes, directed by Subhash Ghai, is a ‘classic SRK film’ that offers a compelling narrative enriched with Shah Rukh Khan’s outstanding performance. Khan plays the role of Arjun, an NRI who visits India and becomes entangled in a complex web of cultural clashes, love, and family dynamics. His portrayal is a true testament to his versatility as an actor, bringing depth and charm to the character. The film also went on to be nominated for ‘Best Film‘ in the Filmfare Award in 1998.
Yes Boss – SonyLIV
Yes Boss is a delightful Bollywood romantic comedy that’s definitely worth watching, especially for Shah Rukh Khan’s charismatic and charming performance. Directed by Aziz Mirza, the film features SRK playing Rahul, an ambitious employee caught between his demanding boss and a job opportunity presented by a wealthy but quirky businesswoman. SRK’s impeccable comic timing and on-screen chemistry with Juhi Chawla make this movie a heartwarming and entertaining experience, as it explores the themes of ambition, love, and ethical dilemmas against the backdrop of a lighthearted and engaging storyline.
Deewana – Disney+ Hotstar
Deewana, a 1992 film directed by Raj Kanwar, is Shah Rukh Khan’s first film that also won him his first Filmfare Award as Best Debut (Male). SRK’s electrifying performance as Raja Sahai in his maiden film immediately solidified his status as a rising star. The movie also features Divya Bharti, who brought her own magic to the screen, and Rishi Kapoor in a pivotal role. With its blend of romance, drama, and music, Deewana is a must-watch for any SRK enthusiast, offering a delightful introduction to the world of Indian cinema and the remarkable talent that is Shah Rukh Khan.
Veer-Zaara – Apple TV+
Directed by the legendary Yash Chopra, this epic romantic drama weaves a captivating tale of love and sacrifice that transcends borders. Shah Rukh Khan, in one of his most brilliant performances, brings to life the character of Veer, a humble Indian Air Force officer who falls in love with a Pakistani woman named Zaara, played by the enchanting Preity Zinta. SRK’s portrayal of Veer is nothing short of extraordinary, the film not only touched the hearts of millions but also garnered numerous awards and accolades, cementing its status as a classic in romantic Bollywood cinema, with recognition at prestigious events like the Filmfare Awards, National Film Awards, and many more.
Wondering how to get a subscription of these OTT apps? We have Tata Play Binge for you. Viewers can avail the entire package of 22+ apps (Disney+ Hotstar, ZEE5, SonyLIV, MX Player, Lionsgate Play, Apple TV+, Aha, VROTT, Sun NXT, Hallmark Movies Now, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, and ShortsTV) and Games under one subscription, in one app, without having to subscribe or remember the password of every app. Sounds amazing? It is amazing!!
Please Note: Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers only.
Download the Tata Play Binge app to enjoy the best of entertainment across over 22 OTT platforms.
Join Tata Play Binge as we celebrate the birthday of the King of Romance, Shah Rukh Khan, with a cinematic extravaganza fit for Bollywood royalty!
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
