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The payments giant is betting that Bollywood's biggest star can help it connect with a broader swathe of Indian consumers
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
New film pairs star power with simple skincare pitch for summer glow
OOH activation brings billboard to life, teases ‘Party with SRK’ reward
From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.
