iWorld
ACT Fibernet revamps broadband plans across India
BENGALURU: ACT Fibernet has overhauled its broadband plans across all 30+ cities, aiming to put speed, streaming and smarter connectivity firmly in the hands of users. The revamped portfolio, anchored by next-generation ACT SmartWiFi, blends high-speed internet with curated OTT content to match modern lifestyles, from remote work to binge-watching.
Drawing on feedback from urban centres such as Delhi, Bengaluru, Chennai, Hyderabad, Coimbatore, Vijayawada, Vizag and emerging markets including Kanchipuram and Ghaziabad, the new plans cater to the distinct habits of India’s digital consumers.
Plans start at Rs 499 for 50 Mbps, scaling up to 1 Gbps mesh-enabled speeds at Rs 1,999. Entertainment packs combine high-speed internet with OTT subscriptions to Netflix, JioHotstar, Amazon Prime Video (Prime Lite), ZEE5, SonyLIV and SunNXT, alongside over 450 live channels, targeting gamers, students, professionals and families alike.
ACT SmartWiFi, powered by AI, ensures seamless connectivity across homes while mesh networking keeps signals strong in larger spaces.
City value-pack pricing highlights:
• Delhi: Rs 749
• Jaipur: Rs 749
• Lucknow: Rs 749
• Ahmedabad: Rs 749
• Hyderabad: Rs 798
• Vijaywada: Rs 778
• Pune: Rs 848
• Housur: Rs 899
• Tumkur: Rs 650
• Chennai: Rs 749
• Warangal: Rs 789
• Ghaziabad: Rs 650
• Bangalore: Rs 749
Ravi Karthik, chief marketing officer, ACT Fibernet, said: “Internet needs today are as diverse as the people using them. Some need consistent speeds for work and learning, others for streaming, gaming or running a smart home. We have built plans that deliver speed, reliability and value tailored to real usage. ACT SmartWiFi already provides intelligent coverage; our new plans take personalisation further, offering flexibility, best-in-class value and more choices.”
The new plans are now live for all customers with full details on actcorp.in.
With speed, streaming and smarts all in one place, ACT Fibernet’s new portfolio is not just broadband it is broadband on steroids.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
