MAM
TV eats into ad shares of radio, print in South India: TAM
MUMBAI: TAM Media Research – a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern market as media outlets are growing at an exponential rate. One third of all India advertisers are spending in the southern market.
The year 2018 was dominated by television followed by radio FM in the share of advertising. The advertising pie (in terms of ad insertions) had 79 per cent share of television and 16 per cent share of radio. In terms of ad insertions, print ranked last with a low 4 per cent share.
The report shared, “The number of TV Channels has increased by 45 per cent (2014: 137 to 2018: 199). Year 2018 had over 66,000+ advertisers/ 86,000+ brands advertising across 690+ categories in TV, print and radio.”
The sectoral analysis within the report reveals that personal care is the highest contributor to the advertisements on south Indian TV, the services sector is focusing majorly on the radio, and the auto sector advertises the most on print. The top 10 common advertisers contributed 25 per cent of ad insertion share in the Southern market during the year 2018, whereas from 2014-17 it was 33 per cent.
The state-wise details for the period between 2014 and 2018 reveal that the share of ad insertions on Andhra Pradesh was dominated by television, which stood at 70-78 per cent. Television ruled the ad shares in Karnataka as well, with insertions ranging from 67-77 per cent, which also substantially ate into the pie of radio and print.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
