Streaming emerges as brands' preferred court, while linear TV posts strong ad growth
New solution combines ad tracking and audience data as CTV viewing surges in India
TAM Sports data shows film stars dominate IPL advertising with 61 per cent share over athletes
The promotion caps a steady ascent through content acquisition and strategy roles at one of India's leading streaming platforms
Fewer categories and advertisers as tech and FMCG brands reshape IPL ad mix
