TAM AdEx report finds celebrity ads down 17 per cent in Jan to Sep 2026, with film stars commanding 65 per cent of the share
Services leads with 47 per cent share as Ecom Other Services grows 85 per cent
TAM AdEx data shows 140-plus categories grew as evening slots and short ads dominated
Education leads with 20 per cent of ad space as Hindi and English top print volume
TAM AdEx's Jan-Jul'26 numbers show television advertising in careful retreat, even as food, hygiene and a resurgent Reckitt Benckiser do the heavy lifting
