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Political parties spent bigger and smarter this cycle, concentrating their firepower in the final weeks before polling day
Banks, insurers and lenders cut tv ads as digital jumps, LIC and Muthoot lead tv and Axis Bank tops online
Services leads with 45 per cent share as Instagram dominates publishers in 2025
MUMBAI: If the airwaves could blush, 2025 would have them glowing, because advertisers clearly couldn’t keep their hands off the radio dial. Fresh data from TAM...
MUMBAI: The battle for Bihar in 2020 wasn’t just fought on dusty village squares and opposition rallies. It raged across television screens and newspaper columns, with...
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