TAM AdEx data shows 140-plus categories grew as evening slots and short ads dominated
Education leads with 20 per cent of ad space as Hindi and English top print volume
TAM AdEx's Jan-Jul'26 numbers show television advertising in careful retreat, even as food, hygiene and a resurgent Reckitt Benckiser do the heavy lifting
Taboola data showing 9.7 million pageviews in 90 days puts India ahead of Brazil, France and Germany, raising serious questions for broadcasters and advertisers
Political parties spent bigger and smarter this cycle, concentrating their firepower in the final weeks before polling day
